https://ejournal.dewantara.ac.id/index.php/economicus/issue/feed Economicus 2025-06-28T15:04:01+08:00 Galih lppm@dewantara.ac.id Open Journal Systems <p>Jurnal “ECONOMICUS” merupakan jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi (STIE) Dewantara yang memuat informasi hasil kegiatan penelitian dan gagasan konseptual di bidang ekonomi dan manajemen</p> <p><img src="/public/site/sertifikat.jpg" alt="" width="350"></p> https://ejournal.dewantara.ac.id/index.php/economicus/article/view/440 PENGARUH EKSPOR MINYAK KELAPA SAWIT TERHADAP PERTUMBUHAN EKONOMI INDONESIA TAHUN 2014-2023 2025-06-28T15:03:53+08:00 Bonaraja Purba bonarajapurba.unimed.ac@gmail.com Dwi Atika Zahra wiatikazahra76@gmail.com Khairunnisa Umi Almas khairunnisaumi15@gmail.com Sabrina Erisa Aulia Sihotang sabrinarisa18@gmail.com Siti Mardiah mardiahh.siti.826@gmail.com <p><em>This study aims to evaluate the extent to which palm oil exports contribute to national economic growth during the period 2014-2023 and to identify the factors influencing this relationship. The data used is sourced from the In the analysis, the author employs a simple regression method to examine the relationship between palm oil exports and economic growth. The testing includes both partial and simultaneous influence analyses. The entire data processing procedure is conducted using SPSS version 25 software, ensuring the accuracy and validity of the research results. It is found that the variable of palm oil exports on economic growth has an F-value of 5.485, an F-table value of 0.188, and a significance value of 0.047 &lt; 0.05. Thus, it can be concluded that there is a simultaneous influence between palm oil exports and economic growth. In the t-test results, the calculated t-value (2.342) is greater than the t-table value (1.85955), with a significance of 0.034 &lt; 0.05. Therefore, the null hypothesis (Ho) is rejected, and the alternative hypothesis (H1) is accepted. Palm oil exports have a positive and significant influence; when palm oil exports increase, economic growth also experiences an increase.</em></p> 2025-06-28T14:43:36+08:00 Copyright (c) https://ejournal.dewantara.ac.id/index.php/economicus/article/view/441 PERANCANGAN DAN IMPLEMENTASI APLIKASI SISTEM PENGENDALIAN MUTU UNTUK MENINGKATKAN EFEKTIFITAS OPERASIONAL PADA KANTOR JASA PENILAI PUBLIK (KJPP) 2025-06-28T15:03:54+08:00 Yasnimar Ilyas yasnimar.ilyas@dewantara.ac.id Jaka Permana putrajakapermana@gmail.com Zeze Zakaria Hamzah zeze.zakaria@dewantara.ac.id Muhlis muhlis@dewantara.ac.id Jarot Wuryanto jarot.wuryanto@dewantara.ac.id <p><em>Each company has a need to have a system that can support its business processes, such as The Public Assessor Services (KJPP) that play an important role in determining the economic value of a property. The assessment process carried out by the company KJPP&nbsp; has</em> <em>arried out by hand at less efficient value. The creation of web-based applications for the quality control system is aimed at making it easier in the assessment process and meeting the current standard rules obligations. The prototype aims to design and implement applications for the quality control system of the company in order to make the assessment process more effective. The prototype generated applications for the quality control system on the KJPP using the System Enterprise Resource Planning (ERP) system using the double diamond method. In the double diamond, there are four major stages: discover, define develop, deliver. The results of the prototype to the evaluation point out that the application of this quality control system is very effective for improving the operation of the KJPP is shown by the evaluation using a col 4 point scale with a 3.8 value of satisfaction from 4 (94%).</em></p> <p><em>&nbsp;</em></p> 2025-06-28T14:45:15+08:00 Copyright (c) 2025 Economicus https://ejournal.dewantara.ac.id/index.php/economicus/article/view/442 ANALISIS PERBEDAAN PENDAPATAN SEBELUM DAN SESUDAH PENERAPAN POINT OF SALES (POS) KASIH BERSIH DI AKUCUCI LAUNDRY 2025-06-28T15:03:55+08:00 Muhlis muhlis@dewantara.ac.id Mulyani mulyanisutanto89@gmail.com Muchammad Hamdani m.hamdani@dewantara.ac.id Syaiful Anwar syaiful.anwar@dewantara.ac.id <p><em>The current boom in laundry businesses requires laundry entrepreneurs to always look for strategies to survive. Not only the number of competitors, but also internal problems such as operational problems cause many laundries to only survive for one year. In an effort to improve the efficiency, accuracy and quality of laundry services, many laundry businesses have begun to adopt Point of Sales (POS) technology as a solution to overcome operational problems. This study is to analyze the difference in income before and after the implementation of the Point of Sales (POS) system in the laundry. The sampling method uses purpose sampling techniques with certain criteria, where the only laundry that meets the criteria is Akucuci Laundry. Data collection is carried out through primary and secondary data, while data analysis uses normality tests and paired sample t-tests. The results of the study showed a significant increase in income after the implementation of POS at Akucuci Laundry. The practical implication is that the implementation of technology such as POS can improve operational efficiency and profitability of laundry businesses. In conclusion, the use of POS has a positive impact on Akucuci Laundry's revenue, which provides an incentive for laundry entrepreneurs to consider integrating technology into their operations.</em></p> 2025-06-28T14:46:23+08:00 Copyright (c) 2025 Economicus https://ejournal.dewantara.ac.id/index.php/economicus/article/view/443 PENGARUH LITERASI KEUANGAN DAN LITERASI E-COMMERCE TERHADAP KINERJA UMKM BIDANG KULINER DI DESA SUKAHARJA KECAMATAN TELUKJAMBE TIMUR KABUPATEN KARAWANG 2025-06-28T15:03:56+08:00 Zaidan Al Rahman 2010631020214@student.unsika.ac.id Danang Kusnanto danang.kusnanto@fe.unsika.ac.id <p><em>The research method used in this study is a descriptive verification method with a quantitative approach. The sampling technique uses probability sampling with a proportionate stratified random sampling type, obtaining a sample of 127 respondents who are MSMEs. Then the analysis used in this study is path analysis. The results of the study show that the picture for financial literacy, e-commerce literacy, and performance of culinary MSMEs in Sukaharja Village is considered good. The correlation between Financial Literacy and E-Commerce Literacy has a strong relationship of 0.874. There is a partial influence of Financial Literacy on Business Performance of 31.89%. There is a partial influence of E-Commerce Literacy on Business Performance of 59.12%. There is a simultaneous influence of Financial Literacy and E-Commerce Literacy on Business Performance of Culinary MSMEs in Sukaharja Village of 91.01% while the remaining 8.99% is influenced by other variables not examined in this study.</em></p> 2025-06-28T14:47:50+08:00 Copyright (c) 2025 Economicus https://ejournal.dewantara.ac.id/index.php/economicus/article/view/444 PENGARUH GRATIS ONGKOS KIRIM, LIVE STREAMING DAN AFFILLIATE TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DI KABUPATEN BOGOR 2025-06-28T15:03:57+08:00 Mujito mujito@dewantara.ac.id Wulan Kurniawati wulankaw@gmail.com Benny Osta Nababan benny.osta@dewantara.ac.id Muhlis muhlis@dewantara.ac.id <p><em>This Research is a type of quantitative research, namely research that uses data in the form of number analyzed using statistic analysis. This study aims to determine the influence of free shipping, live streaming, and affiliate marketing on purchasing decisions on Shopee e-commerce in Bogor Regency. The variables of Free Shipping, Live Streaming, and Affiliate toward the purchase decision resulted in an F calculated value of 21.724 with an F table value of 2.14. Therefore, 21.724 ≥ 2.14 and the significance value of 0.000 ≤ 0.1. The coefficient of determination shows the extent of the role or contribution of the independent variables, namely Free Shipping, Live Streaming, and Affiliate, in explaining the dependent variable, Purchase Decision, at 38.6%. The remaining 61.4% is explained by other variables that were not examined in this study.</em></p> 2025-06-28T14:49:05+08:00 Copyright (c) 2025 Economicus https://ejournal.dewantara.ac.id/index.php/economicus/article/view/445 PEMASARAN DIGITAL BERKELANJUTAN MEMBANGUN BRAND YANG RAMAH LINGKUNGAN 2025-06-28T15:03:57+08:00 Andri Catur Trissentianto andri.catur@dewantara.ac.id Mujito mujito@dewantara.ac.id <p><em>The increasing consumer awareness of environmental issues has encouraged companies to implement digital marketing strategies oriented toward sustainability. The main problem addressed in this study is how companies can utilize digital strategies to build environmentally friendly brands. The objective of this study is to explore the selection of appropriate digital channels, the creation of content that supports sustainability values, and the measurement of campaign impact on brand image. The benefit of this research is to provide insights for companies in developing marketing strategies that are not only effective for business but also environmentally responsible. The findings show that sustainable digital marketing, when carried out authentically and measurably, can enhance consumer engagement and strengthen brand positioning in a market that is increasingly concerned with sustainability.</em></p> 2025-06-28T14:58:27+08:00 Copyright (c) 2025 Economicus https://ejournal.dewantara.ac.id/index.php/economicus/article/view/446 PENGARUH FAKTOR SOSIAL DAN FAKTOR BUDAYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ES TEH TALI PINGGIR UNSIKA 2025-06-28T15:03:58+08:00 Widari 2110631020156@student.unsika.ac.id Ajat Sudrajat ajat.sudrajat@fe.unsika.ac.id <p><em>This study aims to analyze how social variables, such as reference group, family, and social roles &amp; status, as well as cultural elements, including cultural and subcultural influences, affect the purchasing decision of the product Ice Tea Ribbon Edge at the University of Singapore (UNSIKA. The study utilizes primary data collected by distributing questionnaires to students of UNSIKA and the general population. The research findings indicate that social elements, including reference groups, families, as well as social roles and status, exert a substantial impact on the purchasing choice of the goods. These findings suggest that marketers must now include social and cultural variables as essential elements in developing successful marketing strategies to boost sales of UNSIKA's Ice Tea Ribbon products.</em></p> 2025-06-28T15:00:09+08:00 Copyright (c) 2025 Economicus https://ejournal.dewantara.ac.id/index.php/economicus/article/view/447 PENGARUH INOVASI LAYANAN DAN MODAL USAHA TERHADAP KINERJA UMKM BIDANG JASA DI DESA SUKAHARJA KECAMATAN TELUK JAMBE TIMUR KABUPATEN KARAWANG 2025-06-28T15:03:59+08:00 Muhammad Nur Alam 2010631020191@student.unsika.ac.id Danang Kusnanto danang.kusnanto@fe.unsika.ac.id <p><em>This study aims to identify, analyze, and explain service innovation, business capital, and MSME performance, as well as the influence of both on business performance. Using the Taro Yamane formula with a 5% confidence level, a sample of 114 MSMEs was obtained from the 159 MSMEs. This quantitative research employs multiple regression analysis with the help of Excel and SPSS23 for descriptive and verification analysis. The results indicate a partial and simultaneous influence between service innovation </em>(X<sub>1</sub>)<em>, business capital </em>(X<sub>2</sub>)<em>, and business performance </em>(Y)<em>. Service innovation has an average value of 339 (moderately agree), indicating that the MSMEs in Sukaharja Village generally understand the importance of innovation in enhancing service quality. Business capital has an average value of 320 (moderately agree), indicating an adequate understanding of the importance of sufficient capital to run a business. Business performance also falls under the criteria of "moderately agree" with an average value of 325, showing that the MSMEs in this village generally achieve varying levels of success. Overall, they show significant performance improvement, although there is still room for further enhancement.</em></p> 2025-06-28T15:01:16+08:00 Copyright (c) 2025 Economicus https://ejournal.dewantara.ac.id/index.php/economicus/article/view/448 ANALISIS LAPORAN KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PADA PERUSAHAAN BUMN SEKTOR KONSTRUKSI YANG TERDAFTAR DI BEI PERIODE 2018-2021 2025-06-28T15:04:00+08:00 Zeze Zakaria Hamzah zeze.zakaria@dewantara.ac.id Siti Adawwiah adawiyahika07@gmail.com Tyara Pratiwi Poernomoputri tyara.pratiwi@dewantara.ac.id Muchammad Hamdani m.hamdani@dewantara.ac.id <p><em>This research aims to </em><em>find out and analyze the company’s financial performance of BUMN companies in the construction sector listed on the IDX for the 2018-2021 period based on financial ratios, supported by vertical and horizontal analysis. The method used in this research is quantitative research. The results of the research show that: 1) Based on the ratio analysis, CR results ranked 1<sup>st</sup> is WIKA, Followed by PTPP, ADHI, and WSKT. NPM results ranked 1<sup>st</sup> is WIKA, followed by PTPP, ADHI, and WSKT. DAR results ranked 1<sup>st</sup> is PTPP, followed by WIKA, WSKT, and ADHI. TATO results ranked 1<sup>st</sup> is ADHI, followed by PTPP, WIKA, and WSKT. 2) Based on the vertical analysis on the statement of financial position, ranked 1<sup>st</sup> is ADHI, followed by WIKA, PTPP, and WSKT. While based on the vertical analysis on the income statement, ranked 1<sup>st</sup> is WIKA, followed by PTPP, ADHI and WSKT. 3) Based on the horizontal analysis on the statement of financial position, ranked 1<sup>st</sup> is ADHI, followed by WIKA, PTPP, and WSKT. While based on the horizontal analysis on the income statement, ranked 1<sup>st</sup> is ADHI, followed by WWIKA, PTPP, and WSKT.</em></p> 2025-06-28T15:02:26+08:00 Copyright (c) 2025 Economicus