OPTIMALISASI KETERAMPILAN PENGELOLAAN KEUANGAN DENGAN RANGKUM-PENING SEBAGAI STRATEGI MARKETING UMKM MASYARAKAT DI DESA PABANGBON

Abstract

The Central Statistics Agency (BPS) 2020 recorded more than 64.2 million MSMEs (Micro, Small and Medium Enterprises) spread throughout Indonesia. MSMEs play an important role in national economic growth because they contribute around 60% to the national gross domestic income (GDP). In fact, inequality occurs because MSMEs in Indonesia are not yet at the same level regarding entrepreneurial literacy, especially digitalization. Therefore, the main focus of community service this is how to develop an entrepreneurial spirit by using available resources, from reducing costs to marketing products digitally through SUMMARIZE-PENING activities (Series of MSME Improvement Activities). The approach taken is through the concept of village resource empowerment, where the community in Pabangbon Village is the subject of its own development efforts. Activities held include Seminars, Focus Group Discussion (FGD), Socialization and Counseling. With high enthusiasm from the community in participating in this series of activities, it is hoped that the results of this community service program can be implemented by the people of Pabangbon Village, so that the community is more skilled in starting, managing, and developing their own business. With the use of Bola Uma (Community Business Management Book) and Digital Marketing Handbook, people are able to manage finances in business and implement Knowledge of digital marketing to maximize business sales strategies.