OPTIMALISASI KETERAMPILAN PENGELOLAAN KEUANGAN DENGAN RANGKUM-PENING SEBAGAI STRATEGI MARKETING UMKM MASYARAKAT DI DESA PABANGBON

Abstract

Badan Pusat Statistik (BPS) 2020 recorded more than 64.2 million UMKM (Usaha Mikro, Kecil dan Menengah) spread throughout Indonesia. UMKM plays an important role for national economic growth because it contributes around 60% to Gross Domestic Product (GDP) Nasional. In fact, inequality occurs because UMKM in Indonesian are not yet at the same level regarding entrepreneurial literacy, especially digitalization. Therefore, the main focus of this community service is how to develop an entrepreneurial spirit by using available resources, from reducing costs to marketing products digitally through activities RANGKUM-PENING (Rangkaian Kegiatan Peningkatan UMKM). The approach taken is through the concept of village resource empowerment, where the community in Pabangbon Village is the subject of its own development efforts. Activities held include Seminar, Focus Group Discussion (FGD), Socialization and Counseling. With high enthusiasm from the community in participating in this series of activities, it is hoped that the results of this community service program can be implemented by the people of Pabangbon Village, so that the community is more skilled in starting, managing, and developing their own businesses. With the use of  BOLA UMA (Buku Pengelolaan Usaha Masyarakat) and Digital Marketing Handbook, people are able to manage finances in business and implement knowledge about digital marketing to maximize business sales strategies.