STRATEGI PEMASARAN PRODUK VSAT PADA PT MATRA MANDIRI PRIMA (STUDI KANTOR CABANG WILAYAH SULAWESI BARAT

Abstract

The purpose of this study is to determine the marketing strategy of PT Matra Mandiri Prima which is the company's priority in developing its business. The results showed that: 1. PT Matra Mandiri Prima's internal conditions were the main factors, namely: Installation and operational experience in Eastern Indonesia, Availability Ex USO Vsat equipment in Eastern Indonesia, Has its own V sat Hub., Has support from a group company for battery and solar power factories, Has local TKDN content to support battery and solar module products, Has integrated telecommunications and power solar solutions. 2. Conditions External factors of PT Matra Mandiri Prima that become opportunities are: The market potential for the internet is still very large. There are several offers for the procurement of telecommunication systems, telecommunication operational costs are getting higher, the trend of using smart IoT systems is increasing, the use of HTS satellite technology that cheaper, Opportunity to become a distribution channel in remote locations, Opportunity to carry out implementation and maintenance activities in Eastern Indonesia. 3. Based on the results of processing the QSPM matrix, an alternative strategy has been determined which is a priority in developing PT Matra Mandiri Prima West Sulawesi branch, namely the development strategy with an alternative score of 7.38.